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The multidisciplinary scope of Revenue Strategy—and our drive for integrated accountability for both spending and results—eliminates the traditional biases of marketing sub-specialties* that promise customized solutions but always deliver the same "magic bullet" as the core of those solutions.
This also gives us the insight to know when some things don't need to be done at all.
* Branding, research, design, printing, advertising, public relations, training, etc.
Deliverables fall into three major "buckets":
Strategy and Planning:
- Business planning: business model and financial plan, including valuation and capitalization paths
- Product and service development (conceptual, physical, economic)
- Strategic positioning; messaging frameworks
- Marketing strategy and plans
- Channel(s) strategy
- Branding
External Intelligence Research and Analysis:
- Competitive profiling and forecasting
- Market definition, sizing and segmentation
- Market opportunity mapping
- Market needs and motivators, current and future
Execution:
- Communications (advertising/PR), sales tools
- Technical/business white papers; magazine articles (published)
- Sales and channel management
- Financial performance tracking, analytics, optimization
- Information and management control systems
- Finance, marketing and sales management operations
It's the engineered linkage of the parts—properly combined—that creates self-reinforcing leverage in an "engine" that builds the asset value of the business:
