Integrated Accountability

Our driving mission is to close up the common business disconnects…between products and markets, between technology focus and market messages, between financial focus and market focus…and between strategy and execution.

These disconnects—and the conflicts they produce—don't have to happen...yet they are often the root causes of business unit and product line failure.

To fulfill this mission, we use an instinctive "hacker mentality" to simultaneously solve marketing, technical and business problems with a clear vision of the real goal: increasing the value of the overall enterprise.

Quickly grasping the essence of technologies lets us move directly to leveraging their contribution "forward" to unique customer value. This technological insight—bridging "backward" from market insight—also provides practical and strategic guidance to product development to smartly exploit and maintain market advantages.

Tightly linking marketing with fundamental business model drivers of value creation—reduced costs, higher revenues and risk reductions—adds tools for building and sustaining capital asset value.

There's another reason we integrate these disciplines:

We want to be around for the long haul.

We want to see the work through from research to strategy to execution to optimization. We'd rather make it work than blame someone else when it doesn't.

This integrated accountability leverages the investments made at each step, and builds the longer term value-adding relationships—ours with our clients and theirs with their markets—that are the foundations of business asset value creation.