Applications:
Specific ways that Revenue Strategy can be used to build business value:
  Business Development and Growth:
Research: identifying and quantifying business-building opportunities
Planning: doing the plans to capitalize on opportunities identified
Execution: growing/turning around existing businesses; increasing share; improving marketing efficiency
  New Applications and Markets:
New products: creating and launching new product lines and businesses, including branding, pricing, marketing supports, channels
  New markets: identifying and penetrating new geographic or business segment markets
New technologies: commercializing new technology, products and services based on current and future markets
 

Diversification: identifying opportunities to extend current core competencies into new areas; quantifying investments and expectable outcomes
  Pre- and Post-Investment (Investing or Soliciting Investment):
  External due diligence: validating market opportunities, market position, brand equity, competitive situation (present/future)
  Internal due diligence: assessing (or creating) business model, marketing strategy, marketing plans, or capacity to execute marketing plans
Value potential: (pre-investment) pre-identifying and quantifying post-investment value creation strategies
 
Value realization: (post-investment) integrated product, market and business strategy; business planning; marketing planning and execution
  Value Enhancement to Current Operations:
Branding: naming/re-naming; positioning/re-positioning; design/re-design; brand equity building strategy, plans and execution
 
Strategy and planning: adding strategic marketing complements to existing marketing executions
  Speed: accelerating time to market while reducing cost and increasing accuracy

Executional productivity: reducing marketing and sales execution costs while increasing effectiveness
 
Ongoing advisory: idea generation; sounding board; think tanking; process innovation