Client Fit
		Our experience suggests we best fit clients who:
		Want the professional "fillet"		The small focused, efficient contributing team without the burden of bureaucratic overheads.
		Have smart people who want to work with smart people		A resource that can command the respect of the most capable people, and provide valuable expertise and active leadership.
		Are skeptical of "magic bullets" and "insurance premiums"		Those who don't believe—despite the promises—that there's a simple answer to unique needs that's just hiding in an off-the-shelf solution, or that just spending more guarantees something will work.
		Have hard, complex, multifaceted challenges		Where the real solution is hidden in finding the unique combination that creates unique value that markets crave and competitors don't—and may never—"get."
		Have cost and time pressures		The need to get it right, and fast; to do just the things that need doing, and to do them efficiently.
		Demand accountability		Eliminating the finger pointing between research, strategy, planning and execution "silos."
		Are experiencing marketing disconnects from technology		Marketing fails to grasp—or articulate—the real power in the technology or products. "The marketers don't understand what we have."
		Are experiencing technology disconnects from marketing		Marketing fails to guide product development to create real and sustainable market advantage. "The technologists don't understand what the market really wants."
		Are experiencing marketing disconnects from finance		Marketing doesn't connect to broader economics and fundamental strategies for building the value of the business.
		Are experiencing finance disconnects from marketing		Marketing is vague or evasive about linking costs to revenues or tying in quantitatively with the business financial model.