Case Studies
		Case: Moving from Commodities to Branded Products
		Client:		Food products commodity trader
		Issue:		Desire to de-commoditize product offerings and create more value for the business
		Solution:		Developed product configuration, packaging, pricing and support economics for warehouse club class of trade and secured nationwide distribution
		Outcome:		With the financial and product seeds provided by the initial distribution, client was able to expand and diversify into retail channels, later selling as going business, with no capital plant and equipment and no debt, at 1.5x gross revenues (mid 2-digit millions)
		Case: New Software Category Definition
		Client:		Software developer
		Issue:		Need for product and marketing development guidance for multi-year development effort involving a total overhaul in the scope of functionality
		Solution:		Narrowing of conceptual options; primary qualitative market research; market opportunity mapping; strategic positioning and key communication elements
		Outcome:		Coherent focus and vision between marketing and technology development teams to build new product category
		Case: Exploiting New Processing Technology in Branded Commercial Application
		Client:		New business startup with access to innovative new food processing technology
		Issue:		Needed a pathway to commercialize the technology without becoming trapped in commoditization; needed to determine whether market opportunity justified investment and, if so, what that investment needed to be
		Solution:		Assessed, narrowed and quantified opportunities in multiple market segments; developed manufacturing and marketing economics and market volume projections to quantify cash flows, capital requirements and payouts; developed brand name(s) and graphic identity; wrote business plan
		Outcome:		Tools in place for professional presentation to investors; solicitations in progress
		Case: Mapping Market Opportunity Segments
		Client:		Software developer
		Issue:		Market segment definitions, sizes and trends totally unclear and contradictory; no guidance for product development
		Solution:		Distilled and corrected published secondary research sources, eliminating duplications and clarifying models; designed and conducted primary research to identify development directions; mapped product development growth opportunities to market segments
		Outcome:		Clarification of market sizing and segmentation, present and future, coupled with product development roadmap to maximize opportunities in segments targeted for expansion
		Case: Product Development Roadmap Business Plan
		Client:		IT hardware developer
		Issue:		No clear vision of volume potentials and cost of operations in multiple new product and market areas of interest
		Solution:		Developed quantitative operating plan to identify economic opportunities for multiple new products in entirely new market segments
		Outcome:		Prioritization of opportunities for execution, with a measurable plan to track progress
		Case: Pre- and Post-Acquisition Business Plan
		Client:		Business services network operator
		Issue:		Need to quantify economics of restructuring and vertical integration acquisitions, including estimated costs of acquisitions and impacts of economic restructuring after acquisitions
	Solution:	Developed quantitative analysis, business model and alternative projections, including investment ranges, operating proformas, returns over multiple time frames and impacts on company valuations
	Outcome:	Clear roadmap and decision support to clarify multiple decisions; used to secure investor buy-in to plan